Amazon Ads management for sellers and brands
Yugalix helps sellers and brands plan and manage Amazon Ads for the Indian market, with international marketplace scope agreed separately. We connect product selection, advertising structure, budgets and reporting with your catalogue and business goals. The starting point is a product shoppers can understand and buy.
Discuss your project
Connect products with shoppers.When your products are ready for more discovery
Amazon advertising can support an existing product business with eligible listings, stock and a clear view of its margins. We review whether the catalogue is ready before recommending campaigns. For Indian sellers expanding internationally, marketplace access and operating requirements need a separate review.
Start with a focused brief. We’ll review your current setup and agree what the work needs to achieve.
What Amazon Ads management includes
Plan Amazon advertising around your product catalogue, listing readiness and commercial goals, with clear campaign management and reporting.
- 01
Account & product readiness review
- 02
Keyword, product & campaign planning
- 03
Sponsored Products campaign management
- 04
Eligible brand advertising & creative planning
- 05
Search-term, budget & performance review
From product readiness to campaign review
Understand the work, the sequence and what you receive at each stage.
- 01Product readiness and priorities
Review the catalogue
Discuss your category, margins, fulfilment, stock and existing advertising. Identify listing issues and the products that are ready to promote.
- 02Campaign and measurement plan
Build the account plan
Group products by business goal and agree campaigns, targeting, budget limits and reporting. Choose advertising formats available to your account.
- 03Checked campaign launch
Prepare and launch
Set up agreed Sponsored Products campaigns. Scope brand formats and creative separately where the account and products are eligible. Check destinations and settings before launch.
- 04Recorded optimisation decisions
Review search and product signals
Review available search-term, targeting and product reports. Adjust bids, budgets and exclusions with enough context to avoid reacting to a single day.
- 05Reporting and next actions
Connect spend with the business
Compare advertising results with product economics and total sales. Flag stock or listing issues and agree the next tests with your team.
Amazon Ads sales and spend measures
We agree useful measures around your goals. Depending on scope, these may include:
- Advertising cost of sales (ACOS)
- Return on ad spend (ROAS)
- Advertising-attributed orders and sales
- Spend and conversion by product
Scope, costs and responsibilities
Advertising spend is separate from management fees. We agree account access, products, marketplaces and reporting responsibilities before launch. Listing improvements and creative production require an agreed scope. You retain ownership of your advertising account.
Discuss the scopeWhat does Amazon Ads management include?
The agreed scope can include product readiness review, campaign planning, setup, targeting, budget management and reporting. Listing writing, design, brand-store work and wider seller-account operations are separate unless included in your proposal.
Do I need an eligible Amazon seller account?
Yes. Advertising access and product eligibility depend on the marketplace and format. Sponsored Products requires eligible products and an eligible seller or vendor account; Featured Offer eligibility can also matter. We review the available options before planning spend.
What are ACOS and ROAS?
ACOS is advertising spend divided by advertising-attributed sales, expressed as a percentage. ROAS is those attributed sales divided by spend. Neither measures profit on its own: fees, product costs, returns and the attribution window also matter.
Can you guarantee sales or a target ACOS?
No. Competition, price, reviews, stock, listing quality and margins affect the outcome. We agree budget limits and useful measures, then use reporting to guide changes rather than promise a fixed result.
How much should I budget for Amazon Ads?
The starting budget depends on your category, product range and testing goals. Media spend is paid separately from Yugalix service fees. We discuss what can be tested with the available budget before agreeing a plan.
Tell us about
your project.
Tell us about your business and your goal. We’ll discuss where we can help and define the scope before any work begins.